Specifically, you want to set up an SEO-friendly site architecture. In fact, tools like Screaming Frog exist for people that want to run DIY audits. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles.
But the real value is tracking your impressions and clicks over time. If they’re moving on’ up, it’s clear that these SEO best practices are working. Your first step is to benchmark your site’s current loading speed. That way, you know where you’re at before you start making changes. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.
What is Keyword Research
There are plenty of online resources, tools, and communities that can help you get started. However, DIY SEO requires a significant investment of time and usually a high level of frustration tolerance to learn the ropes and stay updated with trends and best practices. People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.
While black hat SEO may work in the short term, it is not sustainable and can actually damage your website over time. Search engines are constantly updating their algorithms to detect BHS Links and penalize black hat SEO practices. This beginner-friendly program dives deep into actionable SEO strategies, teaching you to optimize content, improve search rankings, and drive organic traffic.
Keyword Research
Keyword research might be the most important part of the SEO writing process. As you can see, the contents section contains a bunch of interesting topic ideas. Seriously Wikipedia’s table of contents is a topic idea goldmine. By using this form you agree that your personal data would be processed in accordance with our Privacy Policy. Nice article on seo, breaking down all the important aspects without creating technial jargon.
If you take the long view on SEO, there are three broad eras you need to know. It’ll come as no surprise that all three of these eras are defined by Google, the world’s most popular search engine. Of course, SEO helps many other types of businesses besides the wedding industry as well. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyse competitors’ SEO. That way, you can give yourself a competitive edge regarding your site and its content. Now that you’ve fixed your site’s technical SEO problems, it’s time to go on offense.
Other common link building techniques
Do you want an award-winning SEO company partnered with your business’s objectives? Fill out the form below to get started with a free proposal from our strategy team. SEO strategies change time and time again, yet the goal still remains the same. Unfortunately, many SEO agencies and experts are not equipped to deliver on that goal.
On-page refers to optimizing both the content of a page and the HTML source code of that page. Effective on-page SEO helps users quickly find answers to their questions. Some key elements of on-page SEO include creating high-quality, relevant, linkable content, effective use of keywords, optimizing title tags, URLs, meta descriptions, image alt text, and more. Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content.
- If your content is easy to follow, it makes it easier for readers to consume more of it.
- Which is one of the main reasons that my guide ranks in the top 3 for “mobile SEO”.
- You have to know the technical stuff and create an omnipresent media brand.
- On-page SEO involves optimizing the content and other elements within your website’s boundaries.
- Namely, a backlink with an anchor text that is relevant to the linked page is more valuable than the one with an irrelevant or generic anchor.
And, search engines are very good at detecting whether it is relevant and useful or not. Let’s say that you do rank well simply because you stuffed your content with keywords. All search engines strive to show the most relevant results to their users. That is why you need to focus on improving the quality of your website content to win at SEO.
In this guide, learn about SEO fundamentals and how to apply them to achieve maximum results on your website. Now that you have a list of keywords that your target customer searches for in Google, it’s time to write content. Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list.
