When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.
WordPress SEO Tools
They also offer useful free SEO tools to help you find new keywords or fine-tune the ones you already target. If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease. Merkle provides access to a variety of other free SEO tools through technicalseo.com.
Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business. Keywords Everywhere is a convenient browser add-on for Chrome and Firefox that uncovers specifics about keyword trends and generates keyword ideas. This is also one of the best SEO checkers because it presents areas for actionable progress to push your organic traffic higher. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry.
How do you choose the best SEO tools?
This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks. Semrush also offers more features and unlimited access with various paid plans. With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.
Overview: The best SEO tools of 2025
Moreover, it’s always updating to use the newest AI technology. MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes. With well over 100 free SEO tools at your disposal, the power to elevate your online presence is literally at your fingertips.
However, its unlimited AI writing option in higher pricing plans catches the eye. For teams tired of monthly subscriptions and looking for a budget-friendly, no-strings-attached content marketing tool, WriterZen offers an intriguing alternative. It might not be the most exciting tool in the market, but its lifetime access could be a game-changer for budget-conscious content creators.
Gain insights from free SEO tools that can enhance your optimization in 2025. Improve your keyword research and website visibility at no cost. MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement. It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and BHS Links well-rounded content. It also scores your pages for topical depth and shows what to add or adjust to improve performance. Plans start at $39/month, with a 14-day free trial available.
WriterZen emerges as a comprehensive SEO content solution that aims to simplify the entire content creation process. It provides a full suite of features designed to take you from initial keyword research to final content publication. Semrush Writing Assistant shines if you’re already using their ecosystem, but might be overkill otherwise. This one of the best Surfer SEO alternatives is laser-focused on optimizing your existing content rather than generating it from scratch.
- Paid SEO tools often include advanced features, such as competitor analysis and comprehensive reporting, which can be beneficial for more extensive SEO strategies.
- Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.
- Then, you can make an even better, more optimized piece of content.
- Features like keyword research, site audits, and rank tracking help users enhance the site’s search engine ranking, drive organic traffic, and understand the audience better.
- Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results.
A free SEO tool is an application that helps optimize websites for search engines without any cost. SEO tools are commonly used by digital marketers, content creators, small business owners, and web developers to improve their online visibility. They provide valuable insights into keyword performance, backlink analysis, and website analytics. Features like keyword research, site audits, and rank tracking help users enhance the site’s search engine ranking, drive organic traffic, and understand the audience better. Free SEO tools make it easier for users to manage and improve their website’s SEO performance without financial investment. As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data.
